Meta Titles and Why They Matter
Every page on your website should have unique content and a link structure suggesting what the page is about. This is usually generated automatically when you build out your site. The meta titles, descriptions, and content you use on each page of your site are extremely important because they help search engines and readers understand what a page is about. Choosing the best meta titles, descriptions, etc. are crucial elements of SEO formatting.
Choosing the Right Meta Title
What service do you offer and how would customers find you online? If you own a Fishing Charter website in Miami, your home page could have a Meta Title such as the following:
Miami Fishing Charters- Double Threat Charters
The first half of the meta title describes our service and targets high-intent searches for people who would be interested in booking a trip. The second half of the meta title states our business name which can come in handy if you have strong brand awareness. You could also use the following:
Miami Fishing Charters- Fishing Charters in Miami
This is definitely a keyword heavy meta title. It definitely communicates what you offer but it looks spammy doesn’t it? What about trying the following-
Miami’s Premier Light Tackle Fishing Charter- Cool Runnings
This Title Tag has branding, keyword targeting, and it’s unique by expressing the “light tackle” aspect of their service which describes a niche. This Title Tag is compelling and should have a higher click through rate than a spammy title tag that focuses on keywords alone.
Google typically displays 50-60 characters depending on the device. This is a great tool to check title length https://moz.com/learn/seo/title-tag.
Clear and Unique Meta Titles
Meta titles should be branded, compelling, include relevant keywords, and backed by a relevant description. Meta titles are important because they are the forefront of your SEO formatting efforts and should be unique to every page of your site. Use your home page to target the primary searches you would like to rank for and use the other pages on your site such as blog posts to target a variety of other keywords that have less competition but are still relevant to your brand and audience. The title below might be a good title for an article on more detailed aspects of your service.
What we Catch- Big Game Fish Species in Miami
Always make sure your meta title is followed by a thoughtful description and equally important- a thoughtful article. The last thing you want is poor content that results in a high bounce rate where readers find the post irrelevant or painful to read.
Meta Titles are the tip of the iceberg for keyword targeting and provide an opportunity to target unique keywords on every page of your site and every blog post you generate in the future. Never take meta titles for granted but don’t forget to back up your posts with content that is comprehensive, relatable to your audience, and unique.